i want to break every single rule about not genericising brands (and do, actually!)
the stranglehold that the advertising machine has on society is vast and evil and i will dismantle and declaw it at every turn. Kleenex is supposed to be a brand, but in michigan we use it to say tissue. coke used to be shorthand for the brand coca cola, but in georgia we use it to mean carbonated beverage. meanwhile, the companies that own these brand labels, also own every other sublet, and do everything from charge women more money for less product in gendered marketing, to specifically suppressing worker wages under their monopolies and crowding out / outpricing independent startups, playing dirtypool in politics to ratchet property taxes right out from under manufacturing plants, exporting textile labor overseas to pay slave wages and ruin our goddamn economy.
you use that name brand, OP, and you use it any way you want to, and when the lawyers come after you with the hammer, go ahead and contact the ACLU about it. Professional publishers won't touch your IP if it violates corporate mandate? self publish. Homestuck referenced everything under the sun, from xbox fronting unflattering gamebro culture to doritos being kind of ridiculous for a snackfood, to lampooning bill cosby and making several stark references to Neverending Story.