Creator.
Mostly I have to make time to just sit and read comics/manga/find new music for two reasons. One, it's genuinely because I don't have the time and that's not including production time. If I knew the ultimate answer in finding readers that wasn't "just self-promote, advertise, interact but be sensible and know when and where." I'd probably let no one know just so I could have the edge. Your guess is as good as mine.
Second, as a creator, I want to make sure I study and learn from everything I put my time into. Especially artistic works. I want to give fellow creators respect by really looking at panels, consider their production, fully engross myself in their work, as well as see little tricks they use that I could as well. Not just newer series, but classics as well. For me, I read, watch and listen more as a study then as basic entertainment. Which can sound super pretentious, but I wanna get better and besides actually doing it, studying the arts is the next best thing.