Best tactics to promote our comics on social media?

[AdamBraveOfficial]

Hi everybody!

I would like to understand what are the best practices to promote comics on social media. Below I give you some links on this regard like the best hours and best days to post but I've some further doubts.

For example, on facebook, I've created an account to promote my dear Gods VS Dragons but it has not been easy. First I've created a friend base which I've been growing and it's origin it's global and not at all related to my personal group base. So here the best hour for posting is...doubtful due the multiple time frames. I've been checking some facebook groups to promote but I'm not sure if I'm in the right ones. Do you have any suggestions on this, I mean the best comic groups to promote? Other tactics?

On the instagram, I've also created a dedicated page (yes I kinda don't like to mix my personal life into this...you can read more on this here) and here I've also been facing some struggles since it's hard to get people following you. It's not like in facebook were you add a person and it will automatically see your posts. I use hashtags but when I try to see my posts on the hashtags I've used, I cant find them. Even on hashtahs that are no popular like #godsvsdragons ... It seems I'm breaking some Instagram rule...

Here is for example the best hours and days for facebook and Instagram
Here is an overview of social media tactics.

Help please...

Dont forget to subscribe and share btw ahah

[GabiWolf]

I have not had much luck with Facebook, and here is why.
Facebook demographics statistically speaking is older. So first before you advertise anywhere you have to figure out your demographics, and your target audience.
Instagram can help you figure out your demographics, but you have to change your account to a business account. Then I think at 100 followers it will start showing you the people that a following you, their age range, gender, and region.

When you are looking at hashtags there are two tabs, the popular tab and the new tab. Make sure you look at the new tab, that is most likely where you are. Don’t over use one hashtag, if every post you make is #webcomic, Instagram will think you are a spammer.

Also the whole point of social media is the interact. If you want followers you have to follow people. If you want comments comment on other people’s work. And don’t just comment on the popular art, you won’t get noticed. Find other artist just starting out and build an online support group. A lot of the artist here on tapas actively like and comment on one another’s insta post, to help boost ourselves up on the algorithm.

Also try some # DIYS, it gets attention on your work by drawing someone’s character. This time do try to find popular artist and see if they have a DIYS to participate in.

That’s all the tips I have. Oh and don’t just do comic related posts, treat Instagram like a small art portfolio and show off all your work. If you want to connect on Instagram I am always open to more artist friends on there, you can find me @gabbiewolfcomics

[AdamBraveOfficial]

Thank you GabbieWolf!

I found your post really insightful, specialy on the instagram part. Do you recommend other social networks? Which platform do you consider is the best to promote your art?

[GabiWolf]

Instagram has really been the best for me. Some people swear by Twitter, but I only use my twitter to interact with webcomic related talks, and to find and keep up with webcomic archives.

[Iris-Grimoire]

Facebook actively works against you, I forgot who posted an article about it but it was a week or so ago on here. It's wired so you never get enough engagement until you pay, otherwise the algorithms are made to never promote unless you really get viral. Instagram is going down the same path but not quite there yet, Twitter is the only one really working for me.

That said, I can't be sure of the time frames. Within the same hour, I can post 10 minutes apart and go from zero engagement to a bit, or always post the same time every day, get a nice medium, then suddenly the next month it tanks and it's as if no one sees my post. I hate the grind, but at least I have enough art to post weekly to experiment with the times without putting my comic views at risk.

[AdamBraveOfficial]

It's wired so you never get enough engagement until you pay,

Out of curiosity, how much do you have to pay? LOL

[Iris-Grimoire]

Apparently 50 cents a day, per post, but this might change depending on the region. Also, I found the thread!

Time to talk cash about social media for creators. I want to share my experience with you, as a digital marketing consultant and as a comics artist, hoping to stop hearing of creators getting depressed because their social media profiles don't take off. You're free to agree or disagree but please make sure to understand every passage of the article before criticizing.

[AdamBraveOfficial]

Apparently 50 cents a day,

50 cents a day, 15€ a month. I think I spend more money on dumb shit every month so, might be worth considering give it a try xD

Thanks