If your friend is not struggling with money, he can hire an artist to work with him.
I recommend him to get to know who he is working with. Not only to know how good is that person`s art and to see if their art style fits his project. But to know how well will they work together, how profesional is this partner and how both handle criticism, feedback and disagreements.
Can he spend time on a cybercafe?, maybe there he can have unrestricted access to the sites to meet artists.