I want to advertise my story one day

@darthmongoose Kate Holden
Thu, 23 Apr 2020 07:14:58 +0000

@darthmongoose wrote:

It's good to keep in mind that when you pay for an ad, all you're paying money for is more people seeing your ad. The effectiveness of your ad's design and copy and the suitability of your ad and series for the platform is still all on you.

So I'd advise first trying out different social media ads without paying to see which designs and taglines get the best reactions on different platforms. The company I work for in my dayjob puts a lot of effort into designing ad campaigns and tracking numbers of clicks they get on different platforms, and how many translate to actual sign ups or sales. They then apply what they've learned to either use the more effective ad for a platform more or to make future ads on that platform more similar to the most effective ad.

Basically, if you want to get your money's worth with ad space, design a really good ad first that seems to get people's interest (ie. when people see it, they look at the comic and a significant number subscribe), then pay for it to maximise how many people are seeing it. Otherwise you're just paying for something for people to scroll past.