There is a KICKASS app you can download on your phone called Canva (no 's'). It's a tool used by businesses to create quick simple graphics for posting to all kinds of social media.
Using instagram as a webcomic is a little tough. Half the time you can't even read a page there, unless you cut every panel in the process which makes for a lot of work
Before I started using Canva this is what update announcement posts for Kamiakze looked like
JUgh, it's just so messy! You can't read it, the whole page won't even fit and there's WAY too much text in the caption area. And no emojis. For some reason people on insta love emojis??? So when I found Canva I made a quick graphic, put it over a close up of an interesting panel and...
Much better, right? Clean post, emojis because that's a thing, simple, easy to read gets the idea across without posting a whole page and the caption isn't a wall of text. We get a lot more interest this way, plus it just looks nicer.
Further. Y'all. We make comics. Like WE DO THAT. You know what people LOVE to do? Watch the process!
So post videos of you working on a panel, thumbnails for pages coming up, showcase new characters that are going to pop up and above all - show your face! People want to engage with a person, not a faceless art machine.
Now, I say all this with a giant grain of salt. My biggest issue is that I have a hard time keep up with instagram because I got so much other stuff going on. The best way I've found to combat this is to horde pictures and video and slowly trickle them out over time, rather than posting all at once. It's an ongoing journey for me, and one I'm still learning a lot on.
Perhaps a bunch of us here at Tapas should start up an Insta Pod? Could help everyones traffic if we play our cards right!