Seeing a banner ad before the comic, and a new 300x250 box below the custom box, then the usual 3 300x250s in a row. So a total of 5 ads now rather than 3. Doesn't really negatively impact the reading experience. Still, all of them are Google Ads, so hopefully they start turning into something else higher paying. Regardless, we like the way this is headed. At the minimum ad revenue should double now (2 paid ads to 4 paid ads) but hopefully eCPM goes up too with First Impression.
Their website says 30% to 150% more ad revenue.