Guess this was what I was felt too. I'm a fan of Easter eggs and reference, but a story should carry it's own too. I have very little knowledge of Lovecraft and I think you need to write in layers. That without any knowledge you should enjoy the story and if you want to dig in more, then the Google thing came in.
My only knowledge came form this comic: https://tapas.io/series/Across-the-Dreamlands
I managed to read is and afterwords look some stuff up. But it is all very casual and I believe you work in more advance stuff than this.
Anyway, I'm not saying anything is bad, it just didn't catch me.