They said that Ernest Rutherford, the famous scientist, waited to pave the pathways in his brand new facility for a few weeks, until the staff made their own trails through the grass. Then he just ordered those trails to be paved.
Instead of forcing people to do what they do not want to do, the most successful way is to simply follow and acknowledge what they want to do: read quietly. Silent readers that do not interact is what carries writers, and always did, before internet... yes, we've had an era of voracious engagement, but it is over. We returned to the old pathways.
And one doesn't get a popularity, true popularity, without the majority being silent readers who do not engage. (Sigh) And yet algorithms still over-value engagement.