More-ethical consumerism, maybe.
I feel that we should do things differently, if not necessarily putting more effort into it. Doing the right thing isn't always a huge sacrifice.
And I don't want to guilt-trip everyone. I just want them to keep in mind that it's still worthwhile to do good, even in a situation that seems hopeless. The world would be a much better place if each of us took better care of our small part of it.
I'm all about maximum gain for a minimum of effort. In other words, I'm lazy. I always prefer the optimal solution, and in this case it's embracing new technologies. I think we should be looking for the next big thing. To quote myself:
A keystone completes an arch and allows another arch to be built on top of the first one. Similarly, a keystone technology completes one phase of technological development and signals an entirely new phase.
Real-world keystone technologies include the printing press, which changed the way we store and distribute information; the steam engine, which changed the way we generate power; and the Internet, which changed the way we consume porn. Unlike the spinoff technologies that follow, a keystone technology's effect on society is nothing short of revolutionary.
Like, I really want to start a grocery co-op and manage it swarm-style.