Not quite sure on that one. Webtoons site design is pretty simple & crappy itself; now Tapas matches them in that aspect...but a lot of people have a point: since I am a creator, I spend more time on my laptop looking at a bigger screen than I do on my phone or tablet. In fact, the only times when I'm on the Tapas app is to earn ink- I'm not really giving a hoot about how the design looks. The old site may have been "boring"(in essence) to look at after a while, but have you just ever sat there and tried to be on Webtoons site for more than 20 minutes? The drab-ness/bland-ness of that site sucks the life out of my eyeballs as I try to read my fellow peers comics on there; also- they dont have a FORUM for creators to hang out in and discuss stuff.
THIS. Now my comic looks like a "I'll have a number 6 on the menu"- you dont know exactly what it is, but it might be interesting...
Meanwhile Hiveworks has a nice little cozy design that feels warm, like "come read our webcomics and be a part of our honeycomb family". Identity, goes a LONG way...