To artist and writers with Facebook pages

[Bella_Artz]

Especially if your have a substantial following, how did you make it work or build it up. I started a page quite a while ago and have been making frequent posts and using tags.

I get notifications saying have a certain amount of views occasionally but I generally don't drum up any engagement.

Any tips?

[cherrystark]

The writers I've seen with huge FB group followings generally operate more like influencers than writers. A small percentage of their following comes from the writer friends they've made online, but the rest comes from genre fans. They are also doing constant updates about events they're going to, new content coming out, contests, and daily/weekly reminders to read their work.

I have about 480 followers on my series page. I got them from sending out invites to my FB friends to like the page and boosting posts. I can't speak for most FB users but it seems like if a user isn't trained or knowledgeable about using tags, they aren't going to use them.

Cherry Stark Originals

[Katzalcoatl]

Don't forget your endgame. Are you using facebook to become an influencer or to promote your book?

Influencers care about engagement such as comments and likes. Promotion on the other hand mainly cares about getting the word out there. Meaning you only care about views.

There's a reason youtube and facebook don't pay for likes and instead they pay for views/amount of time you watch a video.

Getting engagement does increase your chances on appearing on the algorythm. So you should care about it to a certain extent but you shouldn't forget the end goal of your facebook account.

Cherry pretty much mentioned everything else that needed to be said (how writers operate more like influencers and such).

P.S. Engagement with posts/videos is very small compared to amount of views. That's why there are videos with 3M views but only 30k likes. And many less comments.