Right.
I think even the concept of webcomics, they are not big in the mainstream eyes, (especially in the west, compared to Japan or Korea) at least not on the same huge level as books, movies, traditional painting, or videogames.
Maybe because everyone can make a webcomic and put it online (while the other things need to be approved and edited by a studio, publisher, or a company....and well they have huge teams that do the marketing for those products), so the entry-bar is really low and seen as cheap.