Many tend to be "subscriber crazy" because subscriptions are one of the key metrics to determining the success of a series. If you are doing well at school, you get good grades. If you are doing well with a webcomic you are accumulating subscriptions. Naturally everyone wants to do well. So everyone wants subscriptions.
That point established, now we reach the most major issue that all creators face, whether new or old. There are only so many readers to go around (demand) and there is a constantly increasing number of webcomics coming available (supply). Because of the digital age, the comics shelf never drops old stuff off the back end, it just piles up more and more new things to read on top of the old things. Because demand is constant and supply is ever increasing, this means that everyone is competing for the same pool of readers. This obviously ends up generating some animosity.
Think of this as sitting around the table at Thanksgiving and splitting the pumpkin pie. Everyone wants a big slice of subscriptions but there is only so much pie that can be sliced. "Should GamerCat really have half of the pie? That is so unfair. They must have a trick or cheated." And so forth.
But instead of getting into those kind of arguments, why don't we spend our efforts looking for solutions to the demand side (more readers) instead of trying to find shortcuts on the supply end (fighting with other webcomics).
Consider the following solution to our pie problem. Rather than fighting over how to slice the pie, why not just bake a bigger pie? Since we cannot do anything about changing the supply of webcomics, why not focus our efforts on increasing demand by generating more readers? That way everyone has more subscriptions.
Having had the opportunity table at a comic convention promoting Tapastic, it may come as a surprise to some that most comic readers have not heard about Tapastic. Of those we polled, about half of comic readers do not read any webcomics (though many could not articulate why they did not) and of the half that stated they did read webcomics the vast majority had never heard about Tapastic.
Alaingrey brings up an important point. Some have been asking why doesn't Tapastic promote their webcomic. Let's spin that around. Why are creators not promoting Tapastic? Promoting the site means that everyone wins because there's more readers for everyone. Not only that but it makes a creator look really classy if they are not always talking about "me me me" all the time but promoting someone else for a change. "Hey check out this really cool comic that has XX,XXX subscribers and they are in talks about doing an anime based on the webcomic." Something like that really gets people's attention. Then you follow through with, "Oh, if you like that series you might like mine too." That starts a much more interesting conversation than the repeat drone of, "Check out my series." Not to mention if you promote another creator's comic they may turn that around and return the favor. Some people think that popular artists should have to promote them. Why? Who have you promoted? Someone has to start the promotion chain first and why should it always be the other person? Why not you.
"Why did Tapastic feature that creator and not me?" Let's face it. There are 16,000+ series on Tapastic. The odds of being featured are becoming increasingly smaller and smaller. Here are a list of things that are more likely to occur:
Dying from heart disease: 1 in 3.
Writing a best selling novel: 1 in 220.
Being injured while using a chain saw: 1 in 4,644.
Injured by a toilet: 1 in 10,000.
The reality is there are more series on Tapastic than what staff will ever be able to feature. Even if they featured one series each day it would take 43 years to get to everyone. . . not to mention that Tapastic has multiple new series every day.
Tapastic has a tiny staff all of whom are busy trying to build a better site rather than promote our comics. Meanwhile there is an army of 1000s of available creators who can do that job for Tapastic. And how many of those creators are promoting Tapastic (and just not their comics)? Given how few comic readers know about Tapastic, its probably only a fraction of creators who are actively doing so. Consequently the rest of us are just riding on the coattails of a reader population built by others. Let's face it, without Tapastic how many of our webcomics would be randomly stumbled across on the internet? But by posting here we have exposure to 1M+ readers. The least we can do is return the favor and tell others about Tapastic. As Tapastic grows, everyone wins.
So why not give it a try? Pass out fliers at your local comic shop. Host a Tapastic panel at a convention. Mention Tapastic on Twitter and Facebook. We are creative people. There are a number of interesting ways to spread the word that does not cost much if any money. All we have to do is agree as a community to work together to grow the site and everyone will reap the rewards.
In closing: "Ask not what Tapastic can do for you, but what you can do for Tapastic."