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May 2021

Hey everyone! Since I've started my newest webcomic here in February, I have always updated consistently at 10am PST, twice a week on the same days. But I'm starting to wonder if maybe there are better times to post that could help increase viewership. Does anyone have experience with changing their update times around and finding benefits (or downsides)? Or any insight at all on this topic would be awesome to hear! I'd greatly appreciate your thoughts.

Thanks in advance! :smiley:

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    May '21
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    May '21
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I recall Fridays, 6pm PST has the largest log-ins in the USA. I heard this from Webtoon Youtube or somewhere.

Oh wow! That is really fascinating to hear! I'll be sure to keep that in mind! I may give that a shot for my next Friday's update! Thank you so much! :smiley:

Huh. I'd been updating on Saturdays (lately at noon PST), thinking that because so few of the comics I read update on Saturdays, it'd maybe help me stand out/give folks something to read on a lower-traffic day, but maybe I should change that.

I've had that same thought before, too! I'll bet there are some benefits both ways, but now I'm thinking mixing it up a little couldn't hurt!

This is really interesting! I know social media promotion windows used to usually be between 12pm and 2pm in your most relevant time zone for businesses. Catch people on lunch at 9 to 5s. It didn’t dawn on me that after workday would be the best time for fiction release.

The video that I watched didn't explain why but I think it's owing to the amount of time that we have to spend to see the content.

It takes seconds to see the posts on Instagram and Twitter. Yet, it takes more than a min to digest novels and comics. I guess that's why people prefer reading them while commuting or before sleep (9pm EST).

That definitely makes sense!! I'm going to try uploading at 6PM PST tomorrow and the following update and see how it goes. Thanks so much for sharing your thoughts!

wild take here. I've been updating at 6am and its been awesome? sun-tues. Ive noticed weekends are too competitive, I think that's when all the novels update.

That's pretty interesting. I set my schedule as Mon-Wed-Fri at 9am PST and was doing really well. The spread schedule seemed to be juggling me higher on the Popular list than I expected. My hypothesis was that it was because of fewer pauses in activity? I also picked those days because of old marketing job - most school districts in my part of the US lean into seasonal sports and youth activities being on Tuesday and Thursday.

I always set mine to update at 10am PST, but I'll definitely experiment with different times!

TBH, the time really does not matter that much. I would not do it in the middle of the night, but as long as you post during the day, you should be fine.
More important than anything, is consistent posting. Even only if you post once a week. Make sure you post consistently, so your readers know when to expect more work from you.
Once a week, I have found is the best way to do it. I need to be better about that because I am only posting every other week right now.

In my experience, the times you post to the site don't seem to matter as much as when you boost the update on social media (which, in my experience, does best around 11 am - 1 pm. I'm central time, so this seems to catch both US coasts.) I like to drop updates in the morning and boost on social media in the afternoon.

However, I used to post my updates on Fridays and switched to Mondays, and I think the engagement is better now. Must be something about the imminent weekend? People are more likely to miss updates posted on the weekend or late at night, when they might not be as active on social media or paying as much attention to their notifications. I think that's why Mon-Wed are so popular for updates, because people are catching up and more likely to engage with their feed.

I think the most important thing is to be reliable. Whatever time or day you post, your readers know they can expect it!

I would definitely agree! More important than time is consistency! That is what I will always aim to have with my comics! Thanks for sharing your thoughts, hannalaine and shooshell!

There are definitely tricks with time. Popular rankings appear to update every twelve hours at 12 AM/PM PST. Releasing 3 hours before then can give you time to be looked at by subscribers and have that traffic count towards your ranking on the Popular list. I’d wager that’s where part of our anecdotal observations come from. Unfortunately, the analytics we get aren’t too great so it’s very difficult to be sure.

I've tried avoiding the days were the most popular webtoons, such as lore Olympus, updated. I don't know if that was a good move tho.

Since this is here, I'm going to just drop some more data I've been gathering so folks can use it or not as they see fit:

Fresh, as expected, updates pretty much immediately when a new episode is posted.
Popular updates at noon and midnight, PST. (Edited: I accidentally typed EST. That was incorrect. Everything on Tapas is PST)
Dashboard stats for Views and Likes update hourly. Trending appears to update hourly as well, but I haven't 100% verified that yet. Will update when I do. (Edit: Best I can tell, Trending doesn't appear to update hourly with dashboard stat update, but as others have noted, Trending is kinda weird anyway. For example, at the time of this post, Blood Moon is highest on Free To Read Trending in Fantasy. Wrath of the White Wolf is in fourth spot. However, if I switch Trending to include Premium titles, Wrat of the White Wolf jumps to #1 overall, and Blood Moon falls #18. Best guess I have is that one list weights Views/Likes differently than the other, or they update on separate schedules.)
Subscribers and Subscribers Total count is a little weird. I've seen it react immediately to an unsub, but not to a new sub. It may be operating on its own timer or qualifications. That's been the toughest one to test. It will ALWAYS update to current at the top of hour, no matter what, but if it updates before that I'm unsure.

So, with that, if someone wanted to, they could try and figure out the right times of day and days of week for their specific genre to update. It's going to change for everybody and will change based on how many people care enough to change their schedule for someone else. For example, if you've got a really popular title in a popular category and everybody else posts at 3pm PST, you could try for 12pm PST to see if you can get enough Views/Likes off of the Fresh list to rank up on Popular before the big titles post so you have visibility there for longer. In a smaller category, simply having good, reliable material the same 1-3 days a week will probably do plenty for you. After all, none of this is likely to have anything more than a negligible affect on your views unless you're already quite a ways up there in subscribers, and you got that far by having a consistent schedule with quality material.

I don't know if this is helpful for anybody, but without Google Analytics to break stuff down, I got curious (and am working through anxiety of kitty in hospital for emergency scary stuff) so I decided to record the observations I was using to distract myself.

This is REALLY helpful!! Thank you so much for sharing, it is greatly appreciated!!! :smiley: