On tapas, peoples relatively posted a few pages in a timely matter. Example like what chita suggested. This kind of updating schedule will make you appear on 'Fresh' section more often and won't make your audience forgot that you exist (lol). The contra for this is that it'll make peoples (like me...) pissed about the cliff (rarely), and the story might not even be 'connected' because reading a page at a time won't ensure one memory to remember everything if they didn't read the previous pages.
As for a whole chapter with full pages kind of updates, though it'll bring more satisfaction to read (for peoples like me, sometimes there really is peoples that enjoyed a page per week updates), too long of a time gap will make peoples forgot of the story (just like option one), but if your story is good enough to make them intrigued, then you're good. The contra of this kind if updates is that with only one update per few months, you won't appear on 'fresh' at all unless you update, and it'll make you rather hard to find.
But back to the comic itself. If it's interesting then it's interesting, and peoples would wait for you if its mean the quality is better too. That's my opinion though.