Oooo! Good question!
I feel like graphic design is something that should communicate an idea of what your story is. By using font choice, kerning, symbols, color and more you can really show your audience what they're getting into. Title logos should REALLY be simple to read, and that causes a lot of trouble when it comes to fantasy logo's for me. They often get so ornate you can't even read what they say, especially if they're small. Legibility is the biggest thing you need when it comes to a title design.
We created the logo for our title by doing a few things.
- We sat down and wrote out works we'd use to describe our comic on cards. With three people we managed to have a LOT of cards, so we whittled it down to three big themes. Sci-fi. Mature. Imposing (as representation of the Wall in our story). One other additional idea was thrown in later, we wanted SOME sort of representation of our main character and main antagonist.
- We then started looking at other sci-fi films and series. Trying to figure out what made those fonts and titles LOOK scifi.
- For color we decided we wanted something simple and iconic we worked looking to find something that would look good in black or white.
Early designs for our title:
While we REALLY liked the action in this and the font choice, this title looked like it belonged to a saturday morning kids show. Not what we were after as a comic with a serious angle.
So we tried something a bit simplier, with a worn edge to give an idea of our world. This was cool, but it didn't really get across sci-fi so much as kungfu movie, which wasn't what we were going for. It was also a little hard to read due to the weathering on the letters. The A's looked a bit like R's. If people can't even read your title correctly then you're doing it wrong. So we tossed this one out.
We went back to the original idea. The letters were curved to hint at the Wall in our comic. To add a bit of an idea on our main antagonist we fussed with dot over the 'i'. While we loved these concepts, they still didn't work and gave off too much of a 'kid' vibe.
So finally we tried to mesh the two ideas. We took the imposing look of the weathered font, and cleaned it up. Havana pulled in some curves to give the logo a bit more action. We then threw in sharp edges to make things look a little dangerous. Havana put the nod to our antagonist using the dot of the 'i', and she BRILLIANTLY found a way to pull a nod to our main character into the logo. By changing a few lines she managed to make a hidden rabbit in our logo. Our main character's nick name, and a thematic symbol through out our story is the rabbit. Can you see it?
But there was one problem. The eye of the rabbit looked out of place, almost cartoonish and didn't seem to match up. Kinda bummed out the team put it aside for a minute...
and then I watched the film Watership Down. The rabbit death spirit in the film had these really interesting, almost predatory looking eyes, and I loved the look. So I tweaked the rabbit's eye and voila! We had our logo!
