I know this thread is about the aftermath of rejection, but I thought it interesting to also discuss the pitch.
Some recent words by Matt Hawkins (from Top Cow), in regards to the other side of the pitch
Reposting! Had several people cross the line recently. Sorry I'm busy the week before ComiCon!
Some pitching advice
1) understand that no one will be that excited to read your pitch. This is because we read so many bad ones that the expectation is that it wonât be good. If weâre excited after we read it thatâs a good thing.
2) it may take a year for someone to read your pitch. Editors, writers, publishers, agents and managers are busy people. Proper follow up is once a month check in unless the person tells you differently. If they tell you check back in August and itâs May then check back in August. Best thing is to use the same email thread. When I see I told someone something already thereâs a guilt factor to push it to the top of the list.
3) everything matters. Punctuation, grammar, spelling my name rightâŚwe get that youâre sending it out broad but what you need to get is that when reading these things weâre looking for a reason to say no. For this reason I encourage people NOT to use dialects in samples or pitches sent out.
4) keep it short. No one wants to read your 10,000 page story bible. Most places have submissions guidelines on what they want to see. These may differ from company to company. You should modify your pitches to target companies and give them what theyâre asking for. Again, as mentioned above weâre looking for a reason to say no. The more you give, more likely find a reason.
5) know whoâs reading it. If you send me your childrenâs super-hero romance story set in the Stone Age you clearly never researched what Iâm interested in. Look at the companies that do material similar to what youâre pitching.
6) have a logline. If you canât pitch your story idea in a couple sentences youâre not cut out for this business. You have to be able to pitch your idea in less than a minute or two tops. Why? Because you need to grab peopleâs interest. Think Tank is the story of a slacker genius who designs weapons for the military but doesnât want to do it anymoreâŚbut they wonât let him quit because heâs too valuable. Itâs okay to use other existing franchises to explain your concept.
7) understand that no youâre not the only one with that idea. It is so common to receive multiple very similar pitches. Why? Zeitgeist. You got the idea because you saw X movie, read Y book, saw Z internet meme and x+y+z = the high concept core of your idea. This is fine, btw. Just execute better.
8) less plot, more character. Convoluted plots are bad and donât make your story smarter. Twists are great, but donât overcomplicate. Every great existing movie out there can be pitched in less than a minute and you get the basic idea. Try pitching Alien then try Prometheus. Alien = simple plot, great characters and execution. Prometheus less so. When you pitch, pitch the character, who they are and why we care. Thatâs more important than your beat be beat plot.
9) be prepared to âhurry up and waitâ. If someone responds asking you to tweak your pitch with some notes you get to do this. Just because you turn something back around in 24 hours the person reading it might take months to get back to you. Variety of reasons, low priority, busy, whatever. In this situation when someone engages you at all, ask them how you should follow up.
10) be courteous and understand that you donât really matter to the person on the other end (yet). Hard pill to swallow, but humble goes a long way. If you get angry, thatâs understandable. Happens to me every week. Go work out, walk around the block, yell in your carâŚwhatever. Taking that out even partially on whoever is reading your thing just gives them a reason to ignore you.
11) pitch verbally to friends and family. If they get lost or ask questions thatâs YOUR fault not theirs. Even if you answered the question they have already, it wasnât clear enough. You should listen to these and adjust. If you feel like you did answer that question, answer it twice in two different ways If you see people tune out, remember where it is and try and adjust. Again, keep it short. Movie pitches are usually 10-15 minutes long. Donât do voices in verbal pitches.
12) thank the people that âpassâ on your project. Most people donât respond at all, theyâre giving you the courtesy of a no. It is okay to ask why, but if they donât respond to that donât follow up, let it go. If they give you a reason ask them if you can adjust and resubmit.
This is not a complete list just some things I think about.