...What does this mean??
I saw it in a twitter thread (that disagreed with the notion, or was at least mocking it) and I gleaned from what people were saying that it meant something like 'don't fawn over villain characters'...or at least that's how they took it.
And I get what they're saying...like, villains aren't real people. ^^; There's nothing wrong with liking them, whether or not you take their actions seriously. They function as part of an entertainment medium, after all; if they contributed nothing enjoyable to their stories that would be a problem in and of itself.
But then again, I feel like I kind of understand why people would say to 'hold them accountable'...for every level-headed fan who enjoys a villain due to their personality/design/character arc, there is another who believes that the fact that the villain is lovable actually justifies everything they do to the other characters.
Like...part of truly loving a villain is understanding and accepting WHY they are considered a villain, not repainting them into a hero. It's the fact that some of the things they do AREN'T justified; the fact that they can be petty and spiteful and cruel and WRONG, that contributes to who they are. If you erase that and claim that they're perfect, actually, and everything they do is right, you're kind of erasing the character.
I think the major contention point is HOW you should go about holding your favorite characters accountable...those who think holding someone (even a fictional entity) accountable = publicly denouncing them and shaming anyone who has any positive feelings about them...are probably the ones who inspired the original tweet. ^^; Like, nah, you don't have to go that far.
I think it's enough to just understand that they have caused "real" harm within their stories, and act accordingly. Like if someone doesn't like the villain you adore and cites their transgressions as the reason why, you shouldn't feel the need to leap to their defense and try to convince them that sexy abs cancel out war crimes. You should be comfortable with liking the character and acknowledging what they've done, simultaneously.