That's exactly it, people just have no reference of how much effort goes into it. I know I certainly didn't! The screwed up thing is, I have a 12-year-old sister who draws in her anime style and it can take like 2-4 hours draw a full color piece she's satisfied with. So, while I have that reference in mind, I still just took the artist's labor for granted. I just expected people to wanna help me on a webcomic back then, not thinking anything of how much work goes into a comic for some reason.
That's essentially what I was trying to do back then without realizing it. There's no immediate frame of reference for how much goes in to those 100 chapters for the general public, and I don't think that first-time writers (which is like the usual people asking for unpaid 100 chapter ventures) feel like they need one on hand. I know I personally underestimated the process, man. I thought it'd be as simple as finding someone who was just as invested.in my idea and continue working on it with me on a long-term project. Not so. Even just doing it for fun, that's a crazy amount of dedication to put on someone to keep drawing for you.
Honestly, there's a slew of first time writers who assume that their story is going to be flawless, and like they deserve someone who wants to be as invested and help them. They see art as another basic creative skill like writing. They don't consider how much goes into the artist getting to the level they're at, and consider it easy. The type that thinks "I wanna see this and this and this happening over this and that" is easy to draw in like 10 minutes.
It just boils down to either these writers just wanting to own an IP, or just asking people if they want to be an art slave without them realizing it. The latter is exactly what I did, and I'm not too proud of that. I get where they're coming from, but I do think the majority of them having unfinished projects or having no previous work really stops them from getting the help they want. Couple that with wanting to keep the original idea from being stolen. "Can't show it to people, they might steal everything I worked for-" Yeah, no, everyone's basically busy with their own. Get over yourself lol
All in all, it makes me sad, to be honest. Not only to see artists treated that way, but to see potential writers give up on their ideas when they find out how difficult the process can be and part of that can be other artists hounding them down for not respecting the potential partner's work. Some of these guys just don't know that that's what they're doing, and had they known, they might've gone about it differently. I try my best to point stuff like that out in a polite way, and to see some of them (away from my personal experiences) stay stubborn about their awful offer sucks.
With all that said lol I made an unpaid offer for a one-shot (which could've been a potential series) and made it a point that the story could be changed on the behalf of the artist. Found someone interested (shoutout to the lovely Kaetana!), we talked it over, she asked for a more detailed script, and I sent it. She said I should turn it into a novel because she saw some skill in my writing. And she wanted to still be a part of it while she was working on her own comic! So, we worked out a better deal and now she's in it for the long run. The overall dynamic and nature of the project itself changed, but I think it happened for the better.
If these people were open to keeping their ideas small, and changing the overall nature of it, I'm positive they'll be a in way better position to ask for that kind of help.