honestly i understand this struggle a lot but i also just kinda quit 
granted that was a decision paired with burnout along with non-work + non-comic related stress so it felt like the best decision at the time. and i was still drawing in general at least and was able to become more active on social media so it balanced out.
now that im considering coming back to it my goal and my advice is to build a buffer and work on personal art during downtimes. i still work retail full time so art comes either during the hours before or after a shift or just on my days off and its worked out. what im getting back into now is a lot of the planning and writing stuff but i also use things like character sketches or illustrations that ive made for myself with that to post on social media.
tumblr and bluesky especially seem to be really good with encouraging the whole talking about your ocs and your comics stuff so its why i dont mind dropping wips or personal art or drabble on them. thats like i dont treat social media as some marketing thing either, which some may not but everyones different. my approach is to be social. i wanna talk to fellow artists and writers, get excited about each others characters, yap about lore or just fun headcannons we have, whatever.
i think overall my solution was to treat it like leas of a job and to focus on the passion part and just having fun especially since its not something im really making money off of. i havent really seen commissions since the ai boom and honestly work tends to leave me feeling too tired to want to commit to paid work sometimes and i hate the idea of giving out something of bad quality so im just pacing myself and trying to enjoy the process.
again tho theres folks who kind of bash my mindset in that I'm "not taking things seriously" or "not actually committed to growing" [which isnt true] im just doing things at a pace and manner thats most effective and more importantly (imo) healthier for me. I've already kind of been noticing things with stress and blood pressure apart from the usual artist pains with hand and back pain and im still generally young so i dont wanna speed up that process of deterioration so i do it my way.
i kind of lost my point somewhere in all that but overall building a buffer pacing yourself and giving yourself space to create for fun especially when you feel burnout looming is my advice when it comes to finding that work/life/hobby balance and i wish you the best of luck, you got this 