i know that witchy posts more or less full chapters / large updates sporadically on tapas, and that comic does very well. buuuut the creator does update more regularly on tumblr.
while its really tempting to do full chapter updates - its good practice for the print industry, it keeps each update complete and satisfying, theres less worry abt pacing - i think its difficult to maintain, or do well out of on tapas. it puts you in fresh, and the forefront of your subscribers minds, significantly less, and makes updates overwhelming for a lot of people. i love reading full chapters, but even i have to brace myself before clicking on some webcomics i follow that post full scenes or chapters. its also really hard, in my experience, to keep up w that update schedule, bc you have to have it ALL done on time, and its easy to fall behind like six pages over a month. if youre posting smth like two pages a week, its very easy to keep up with a good buffer.
that said, an upside to posting full chapters is the readers have to really engage with the plot. w two page updates, sometimes people can end up just glancing at it, forgetting to Properly Read It, and the impact isnt as significant. thats why its so nice when ppl comment imo - its a good sign that theyve properly read it, and theyre following the story.
personally - buffers and my speed limitations aside - id wanna do an imbetween and post a scene every week or two weeks. i dont like how long it takes for a scene to unfold with two pages a week, but bc thats how much i can draw a week, i have to do it that way to have a sustainable buffer.