I'm still a little concerned about the lack of clarification on my question. Did it just get buried?
I asked if the intention is to promote "community creators", which we've now clarified means "free to read creators not in a partnership with Tapas" only on the same social media channels where these creator memes and resources are being posted.
The reason being that if we're only being promoted on that channel, while it's better than not being promoted at all, we're only getting exposure on a channel where other creators are the intended audience (ie. the account has only been promoted to creators and anyone who visits, seeing the meme templates will assume it's a creator-focused account), giving us extremely limited visibility compared to the audience-facing social media.
I worry that if that were the case, it would only exacerbate the current issues we have with community creators feeling like we're "sidelined" in favour of premium comics, especially when lately such a large proportion of the new premium comics, and certainly the ones that seem to have had the biggest advertising push, have been bought and translated. Even some premium creators I've talked to lately feel like they're getting buried under these new acquisitions and under-promoted.
I would really like to see a channel that was about Tapas community works, but audience-facing, not creator-facing. There are 60,000 creators on Tapas, but there are three million readers. In other words, creators make up just two percent of the Tapas audience! As we often say on the UK manga scene "it's not an economy if everyone's making and selling each other coffee".