I'd say it is worth it! I also much prefer the traditional page format and I have plans to print my comic one day, so I'm definitely not giving up on the regular page format... however, I learned the hard way that both Tapas and Webtoon seem to prefer the vertical format on Webtoon especially, I think I missed my chance to get on the front page because I was originally posting in page format D: I like the idea of people being able to choose what they prefer, though, so I still keep the original page format online on my website and ComicFury, since they're mostly meant for desktop view.
As for converting the thing to scrolling format... yeah, I did have quite a bunch of difficulties at first, 'cos I couldn't quite figure out how to organize the panels. I don't like comics that make you scroll through miles of white space, so I tried to find a balance between what's "popular" and my personal preferences as a reader. Once I figured out how to place panels, though, things got pretty fast. I think it takes me less than a hour to "convert" an episode? ...And that's mostly because I redo the lettering + balloons from scratch (I love to suffer ). Seriously, though, it's pretty doable! Granted, it'll never look as fancy as comics that are made directly with a scroll format in mind, but I'd say that it gets the job done