That's EXACTLY it. Monster sex, steampunk, billoinaire, werewolves (particularly with Alpha in the title,) and trending topics are their big keywords. Like, comparable to isekai or "in the dungeon" here. People kept asking Chuck Tingle if the COVID dating books were his, and he was super upset because while he's delightfully weird and meta, he has no interest in things that are srs bzns and are lethal. It's why there's hashtag soup on their Twitter posts to snag anybody vaguely looking in their direction BUT MOSTLY to ping automated web bots consolidating lists and retweeting them.