Of course we don't want a nonstop climax, whatever it may be for the genre. But the setup and cooldown parts of the story should be interesting too. You want the readers to feel a promise for a strong payoff, and you don't want them hanging onto that promise for so long that they get tired of waiting. You want to keep giving them reasons to care.
You're talking about pacing, which is a part of I'm talking about: the overall reading experience.
@shazzbaa @lizm Oh, yeah, we were/are definitely talking about very different cases. I wasn't even thinking about asking people in real life, as nobody in my social circle reads comics at all XD They all know I'm making one, and they all acknowledge that I'm a good artist, but they won't bother reading it (and I wouldn't want them to, unless they actually wanted to check it out for THEMSELVES).
It's true, but there's the rub. There's not many ways to see how well you're doing as a storyteller. I'd be okay with getting very little comments if I knew for sure that my story was deeply, strongly resonating with people, receiving their full attention and staying in their memories (I would STILL love to get lots of comments, but that's secondary). But I'll never know.