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Sep 2020

Hello everyone! In a world where the majority prefers visuals to text, how do you present your books on social media (Instagram, Twitter, etc)?

In my writing history, I've made about four social media accounts where I can connect with my readers , and attract new ones. This worked for me back when Tumblr was quite popular. Then when it all crashed, I moved once to twitter and another two times to Instagram. None of these have been successful.

I follow so many comic creators on Instagram and even twitter. I find it that it is a lot easier to get content to share and attract people when you can post images instead of text. For the most part, novelists who have a huge following had already been established. I'm referring to the big guns like King, George Martin, Anne Rice, and so on. So how do you guys do it? Do any of you have Instagrams or twitter accounts dedicated to your novels or a collection of your novels?

Feel free to share your accounts as examples and any tips you have to attract readers via social media!

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    Sep '20
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    Sep '20
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A few days ago Twitter notified me that it’s my 9th anniversary. I didn’t use it though till a couple years ago when I was desperate to promote my novel. Over that period of time I’ve accumulated a tiny amount of followers, 500 through my 3 main interests in writing, games and skating. I also have Instagram, but it is like just people I met here and athletes I follow.

I post quotes on Social media and tried to write flashfiction with pictures. Quotes barely get likes and retweets from my friends and my second flashfiction got my account frozen because it used d-word and had kind of Murder mystery undertone. It takes a lot of time to polish a mini fiction like that, and nobody reads it.

https://mobile.twitter.com/LeidaPaleo/status/13005054723996712961

Overall, no matter what I do, people don’t engage with me, apart for a couple of times when I replied to a popular post.

Attached is an example of images I post with chapter announcements a couple-three times a week. I think it’s a waste of time for me. I am an invisible cheerleader to others no matter how hard I try and imo SM uses my aspirations to generate popularity for the popular people, but it will never promote me.

Maybe a few years ago, a post like that would have impressed people, but now... I honestly can’t figure out what you have to do now to get noticed in a positive way.

In the end of the day, imo, the time is better spend on writing tons and editing, trying to hit upward trend from fresh right here by producing something people want to check out and engage with, not feeding the void of Instagram with random quotes, because people don’t go to Instagram in hopes of finding a free webnovel to read.

I never really used my Twitter to promote myself (back when I had followers. I deleted it earlier this year and when I reopened it a few months later I decided I wasn't going to actually follow anyone but personal interest accounts right now since I find the majority of Twitter just too toxic for where my mental health is currently at) because people really don't interact with me much anywhere. Not Wattpad, not Twitter, not here. It's just how it's been so it felt like a waste of time to advertise myself to people who weren't going to read it anyway or the small handful who already had read my work and followed me. But I also suck at self promotion in general so that plays a lot into it. To say I can't sell myself would be an understatement :joy_cat:

But I will say following some of the writer tags (sadly I don't remember them off hand right now) did help to build a nice community for a lot of people so I would suggest checking those out if you haven't already. During the time when I thought I might actually publish I took part in the PitchWars community and they were also very welcoming for the most part (though they had their toxic moments too)

I think the best thing to do is to not go into it with the mindset that everyone will read you, just make friends and go from there. Find your tribe of writers. Once you have your tribe then you can consider moving on to advertising. You don't want to risk being spammy and doing nothing but promoting yourself. I had a few people I had to unfollow because all they ever posted was adverts for their books, nothing else, and that is as obnoxious as it can possibly get.

Im Just on Twitter with 1k followers for my writing account. I mostly interact with others. Post updates and quotes and yes sometimes achievements like the ones I reach on tapas. Does it help to get more readers here? No clue.... but that's not the purpose in the long run . I slow and steady rise in followers is fine for me!

Lol, I remind myself Mushi from Mulan on Twitter:

...and you, O Demoted One?

I... ring the gong.


Forums were the only type of social media I took to easily and they’ve worked for me to make friends and find my tribes, but the world moved away from the forums and I have a hard time with breaking into Twitter, Reddit and not at all into Instagram or Pinterest

I am on plenty of social media for my written work, but the simple fact is I also draw out the world of my making and its characters, and that's mostly helped me lots with getting my readers. I post about my characters, lore (in moderate fashion of course, the main course is on my Patreon) and share much about the world. Surprisingly, my novel's lore is what got me my traditional readers that are usually into books and fanfiction. XD

Promoting still remains hard work of course, because everybody and their mother assumes if you can draw, you are making a comic. :confused:

This is definitely me. Discord seems to be a huge thing these days too and I'm just not remotely comfortable being in there like at all. Even when I had to use it for being a mod on wattpad I just flat out never liked it there so I really couldn't delete it fast enough when I left the program LOL

I think I'm just in general too anti social for a lot of social media things though I'm not sure why I'm more comfortable on forums vs anywhere else. I have facebook, but that's private to actual friends and not random people on the internet because I use it a lot to vent out a good chunk of my issues. I know I shouldn't, but I need to vent it somewhere and facebook is as good a place as any LOL

I prefer the open nature of forums or even twitter to the closed nature of Discord. Plus, most chats in it either move at the speed that i cannot keep up with or they are dead. There is just no happy medium, lol

I've used social media to promote my stuff since I was a teen. Over the years I have found that image-based websites work best for me as another writer who paints her own pictures. I had success on dA and Tumblr as a teen with my novels "MeltingCORE" and "Mega-Egypt" due to the art catching on which made people go and read the story. I had moderate success on Twitter because the art community is pretty chill. Around 2.5K followers. (But I recently left due to the site not being made for artists but rather, text-based and stream-of-thought-based posts. It becomes nightmarish to try and promote yourself with artists up to almost 10K followers getting a mere 60 likes or even lower on their hard work. The algorithm is not for artists let alone writers. That and there's too much political drama and even worse at this point.)

I still use Tumblr, insta, and of course - Tapas. I believe artists and writers should focus on image-based websites. But that's just my personal experience and preference! It's different for everyone. I know artists who despise insta, for example haha.

Edit: A thought just hit me but if you don't do art for your novel, you could always try making graphics for it or hire an artist to paint for you!

I do graphics for my quotes, but it is a very slow process and I feel it's a dead end.

Hiring an artist for a free novel... writers are already the bottom of the barrel in terms of engaging interest vs time spent--on this site only 90 or so free novels crossed 1K subscribers. And everyone wants to charge us ... vanity press, editors, cover-design, character art, moodboards, promo artists...

Do I have to pay a few hundred bucks when I see people with beautiful covers not getting views?

When not a single picture-quote of mine got external like outside friends I made on the forums?

When two polished and illustrated flashfictions got like 2-3 likes?

I think people who do well on social media are people who reach out to other people's emotions with the means that are natural to them, like speaking to a cause or to a group or just spinning out something completely normal in some fortuitous way, like pictures of their cats or they have a beginner boost like being connected to an already popular fandom or a cool job...

So, i kindda feel that a small amount of popularity and friend building needs to happen before the success on SM. Like you need a core of friends or followers to start growing it out--unless you can adhere to an already supportive group that actively seeks out and fosters their own.

Network, stick together with those who would prop you up, support them relentlessly and pray for at least a small hit on one of your stories... I don't think there is another way into the SM's good graces.

13 days later

I agree! I've come across several quote posts, and have tried it myself. I stopped when they didn't work though. Telling myself to keep polishing, editing, and continuing is my pep talk before going to sleep every night :joy:

I truly want to believe there's some sort of balance, though. I see so many writers who are good at social media. Maybe it really is because they have already been established, or provide some other form of entertainment in addition to their books.

But yes, I should really focus my worries more on editing and actually continuing my chapters lol

I have definitely tried the tags, but I mainly got people who did exactly what you're saying, spamming :disappointed_relieved:
I'm also bad at self-advertisement :joy:
I never thought of finding a tribe of writers! That actually sounds pretty cool. I think I've been generalizing writers when writers are as diverse as genres. Perhaps finding a balance between the writing community and a smaller group of writers with a similar wavelength to mine would be beneficial.

I was about to mention how a huge problem of mine is that I'm not the best drawer out there :joy: My main issue is that I can't digitalize anything. I'm a traditional sketch and pencil drawer. It's hard finding artists when you're on a budget sadly, which is why I was wondering how else to advertise. I truly agree though, visuals work wonders. As much as I hate to admit it, most people do judge a book by its cover.

Thank you so much for the tips! I was giving up on art, but I should keep practicing if I want to use visuals with such a tight budget.

That's something I am very concerned about :joy: That I'll start posting my art and lore, and then a bunch of people will think it's a comic. Even so, I wish I was a good artist to do it :sob:

It took me a month or two to get there though xD
it wasn't here in one day, but I do believe slow and steady is better than fastpaced

I am active on Twitter, but save for pinning my author’s ‘brand’ to my profile, I don’t think it helps me with promotion. I figure this low level promo is easy, just pin books with overall link and go about my business as usual. The problem is when you are on more than 2 sites, like I still have a lot of books on Wattpad.

Instagram, again, proved too exhausting for me. I could barely keep up with a few figure skaters, keeping up with skaters and writers... I just can’t, particularly when people load these stories you need to watch through for them to go away from updated row. On my iPad flicking them is hard, they just keep restarting.

That's probably going to be the only thing I miss about my previous Twitter account was having people to talk to. But I made the decision when I recreated it that I wasn't actually going to follow anyone but certain accounts for events I like in hopes that would limit the toxicity I see until I can get back to a point where it doesn't bother me (it hasn't. I still get crap trending on my twitter that is just full of truly awful tweets. Learning to not click on the trending feed is going to be a challenge), so I've lost that tribe. Which where I was at mentally earlier this year I probably lost them from that anyway LOL It's just good to have people you can talk to about writing and sometimes even non-writing things. You can bounce ideas off them and they off you, to me that's worth more than any advertising.

Eventually you can branch out to advertising yourself but I just find it hard to see social media as strictly a means for advertising. It absolutely needs to be a balance because nobody likes spammers. So make friends first, advertise second.