I read somewhere that the reason those cringy reality shows are popular is because many people enjoy others being worse off than they are (not in a tragic way, but in an idiotic way). They also claim that’s the reason shows like ‘the Simpsons’ are popular. (Although they are not really cringe...imo)
I assume it’s the same way with cringe culture. People want to make themselves and their situation appear better, so they mock other’s efforts or likings or failures....or all of them combined.
That mindset is pretty awful tho