Can I just say it's so nice to read a blog post in 2020. Damn I miss blogs.
Also, well said, I was on Facebook since it started in 2005, and seeing it just barrel downhill to where it is now--it's just not even fun or interesting anymore. I hate the thing. I had to stop using it for my mental health.
As @Iris-Grimoire pointed out, we really can't back one horse, we gotta back so many (which is hard when the same big companies are buying out all the little guys were were using.) We're in a really weird phase of social media right now, and I keep putting stuff out there, because you never know, but at the same time, accepting that "hey this won't be my viral post" helps me to remember to do my...irl marketing as well. Nothing quite so strong as a dinner conversation with a person who knows another person who might be a client one day. Nothing delivers quite as directly as an email sent to the Art Director who is trying to find an artist just like you.
Like I've been reading a bunch of Dear Art Director (https://dearartdirector.tumblr.com/) --they have some really great non-social media type marketing ideas that are...just so good. So good to read up, even if you aren't an artist--Social media is an incredible tool but it can only get you so far nowadays. Only backing social media is akin to waiting to win the lottery. It might happen.