So very true. I've literally had people shun me -- actually shun me -- for saying yes, an important goal to my production is to profit from it. Yes, I love telling a story. Yes, I love art. But it is still a job, and it's something that I intend to make money from, in large part because it's all I can do with my current state of health. If I examine something I'm doing, be it a project, a series, or whatever else, and decide it's not viable to continue...that's what I have to do. I shouldn't catch flak about that decision. I actually have to worry about what I bring in, to actually live.
The "puritan work ethic" influence on especially modern American culture is regrettable, but treating people poorly because they want (or even need) to see some returns from their creative work is, I think, one of the major contributors to the highly toxic landscape in the creative market. It's only just now starting to reach a point where creators are actually saying "yeah, no, I'm going to be compensated fairly or you can eat an entire bag of dicks, thanks."
And thank goodness for that!! I've lived through too many years in the shadow of traditional publishing, where creative professionals are treated like the proverbial red-headed stepchild.