I don't have a definition of 'pandering'. I realise there's media that wasn't made intended for the demography I represent, so sometimes things might seem off to me. Does that mean it's pandering to another demographic? Probably. It also means, I'm not the demographic for it and the particular piece of media was trying to capture someone else.
Children's cartoons like Peppa Pig could be argued that it's pandering to small kids. Because the plots of each episode is very simple, the MC is a small kid too and there's certain episodes where her parents are being dumb adults.
Does that make Peppa Pig wrong for 'pandering' to small children? Should it try and be for everyone? Is it bad to go for certain demographics in general?
When is it marketing and knowing your audience, and when is it pandering?
The only times I see pandering being brought up is when something isn't specifically made for a white cis/het male audience. Then there's long rants on twitter about it pandering to the POC, the female or the queer audience.
And this exact thing makes me think... How do you know that? How do you know the creators didn't think long and hard about it? Have you considered, you consider something as 'pandering' because you're not in the target audience?