By that logic you could also ask why are they allowing old discover comics( and their fanbase) as contest entries. I mean, there're many super popular webtoons on discover since months or even years ago, and they weren't picked as featured. Why would Line choose them now just for being in the contest, especially when they're looking for new stuff they didn't find on discover? It just doesn't make sense. It's probably just to generate more traffic at the cost of discover authors' fanbase, but they're not real options to win.
I think the underlying reason behind the contest was because they want those popular discover artists to make comics that align more with what they want in a featured artist. Essentially- they're not 100% in love with their original ideas(for whatever reason), but what could they make in the name of a contest geared toward getting featured? In other words, what do these already popular people think is gonna make them even more popular?
As well as it's a test to see which ones have fanbases that will follow them the creator regardless of what comic they make. My guess is they want a lucrative comic but even more they want a marketable creator.
There's a chance that webtoons may take that into account. I think the biggest thing is that it's hard to say how this contest will go purely because of the "engagement" factor. Also the fact that the entries have not been equally promoted. I followed some really excellent series which were promoted only to then not qualify for the contest as they didn't do enough episodes when there were others that had qualified but did not receive a look in.
All in all I will say that the opportunity has been good but the way it has been run has left some with a sour taste in their mouths.
I really think that this wouldhave been a great opportunity to promote older series on the site outside of the contest and allow the contest entries to compete a smidge more fairly.
Well, it's been 2 months since I decided to reboot my comic as an entry to this contest, and can I just say, EVERYTHING I hoped for came true.
As of right now, my contest entry is sitting on 1.8k subscribers, 28.4k views, 2.3k likes and has a rating of 9.11.
Most importantly, the engagement I'm getting on this series is SO MUCH more than what I was getting on my existing one. Even with 8.7k subscribers, I never got 100 likes on an episode before the next one came out, and while I did get a nice amount of encouraging comments, the sheer volume I'm getting now is blowing me away. I'm getting more views, like and comments now with a quarter of the subscribers.
So, as far as I'm concerned, this contest is already a big win for me. I'm so happy I took part.
You had more luck than I had. Congratulations
Although I see the contest like a win for me too. I didn’t get the extra exposure like I hoped. Most of my contest readers came from my normal comic.
So the mission of attracting new reader through the contest failed for me
However, due to the contest I started formatting and pacing my panels a bit better (like they recommended in one of their tutorial comics)
It improved my comic a lot visually. Not sure if it necessarily helped me increase my audience but I find it a lot more appealing for myself.
So things are fine as far as I care.
IMO, 40% is not something to preface with the word "only." 40% is almost half a webtoon's score in the contest. It's very substantial.
How do you think the judges will take into account external factors you mention (such as how long a comic has been posted / how large a following the creator had before entering / etc.)?
Let's say an existing creator has 500K subs on their old series. Their new contest entry gets 50K subs. Though they are now one of the most popular contestants, how will Webtoon 'measure' their success, taking into account the fact that they were already popular? The only option that's arguably fair is if Webtoon tries to estimate how much traffic the new comic would've gotten if the creator had actually started from zero for the contest (in other words, how popular the entry would've been if the creator had not already been well-known). But how can that be modeled? There are so many complex factors it's virtually impossible. This question further complicates itself in cases where existing series are reuploaded for the contest and then continued from where they left off. Those stories get more time to introduce their direction: how do you measure that type of advantage? Should subscribers who followed the old version (and are now following the reupload) be counted towards the stats total? The best that judges can do is roughly 'eyeball' things, which is highly subject to mistake or bias...
By using numbers such as 40%, Webtoon strongly suggests the usage of a point system. But as others, like addstract, have explained, if the popularity ratings are calculated linearly then it's almost 100% a popularity contest. I strongly believe that even though the rules may say that judges will take other circumstances into account, judges will not be able to fairly convert those circumstances to mathematical values. Thus, I think that either (1) the line that you read in their rules - that other circumstances will be taken into account - was only added to prevent uproar, and the judges don't actually intend on doing anything about individual circumstances. Or, (2) - audience engagement as a whole will only be roughly considered in that judges will sort entries by popularity and start judging from there (but other than that, they will not consider audience engagement at all - this includes the special cases you mentioned). (2) is the only possibility that allows the 'non-obvious' entries to win, like you predicted. (Also, if that is the case, then 40% is an arbitrary value Webtoon is just throwing around.)
Thus far, LINE Webtoon has been incredibly untransparent about its judging methods/criteria. But if the staff are keeping their word and following the procedures they said they would follow, then having no-name winners like you suggested is not statistically possible.
You have a point here. I have no idea about how they are going to judge that. Maybe I am just hoping I just wrote about what I read on the contest rules. Never there was mentioned the popularity that we can see on the app.
Another possibility, apart from what you've mentioned, would be them giving certain number of point lets say per 100, then per 1000 and per 10000 subs, so the numbers aren't linear. Or something like that for the likes. Although I agree it is not very likely. Then again, it is strange as some people took their already existing following, some were promoted, some were not. It may just not be taken into account and taken as a good luck of those people. Honestly, I have no idea.
But I still think it is not their purpose to let only the already famous authors win (and I suppose the most popular are basically already established authors on webtoon). I think it is not really what they want, either. Maybe they can substract some point from them, but how about the promoted ones? Really, no idea Maybe the audience engagement will be rather abstract, idk.
As for the criteria the judges will use - certain points for pacing, genre specific stuff etc. they were written quite clearly, which the audience engagement wasn't. Maybe the way of judging that wasn't even decided clearly fromt he beginning of the contest. I am just really curious how they go about it as it is no easy matter
It is true it is hard to achieve fairness in a contest where there are so many variables. There will always be something unfair, I guess. Ultimately it is LINE's contest so they will pick up what they like, probably, which is the way it should be So I still have faith!
(not that I'd win or anything, but in the relative fairness of the contest)
Still, I can't wait to see who the winners will be!
EDIT: While it is true that promoting contest entries is unfair, if you take it as a part of the judging process - stating their preferences already, it doesn't seem that bad, since it battles a little against the re-uploaded series' popularity for example. The judging should have been after September 13th, true, but I would also prefer if the criteria was based on what the staff things instead of popularity, so I find this not that bad, if they really went through all the entries.
...relatively
In some ways I feel sorry for the judges. Even after all the comics who didn't qualify are removed that's still thousands of comics to go through. And they have such a short turn around time too! I imagine whatever metric they come up with for measuring engagement is intended to help them narrow down entries that they will them judge further.
I can understand their motivations for doing so but there may be some entries that are short changed purely due to lack of exposure if this is the approach they take.
I don't know why anyone would think webtoon would take days to go through thousands of entries. if 40% of the score is the popularity, the choice of winners is automatically narrowed down to the top 5 entries in each category, then it's pretty obvious they'll look no further than page 1. They already know most of the winners anyway and to pick the rest wil only take them a few minutes. They' aren't having a hard long time going through everything. They're never gonna say the truth as it is, they might lie just to look fair and professional.
Oh My God how did I not see that..., the numbers really do add up cuz the rest of the score (60%) comes from storytelling, art and pacing but since pretty much all of us who entered are amateurs we probably wont get anything past 20% but the other 40% doesn't actually rely on skill but more on traffic and so only the top 5 most popular in each category actually stand a chance of winning
Huff......now i really feel de-motivated like really what was the point of entering.........
I don't think it would be like that. There are over 6000 different entries. Although there may not be many professionals, there are no doubt quite a few people with experience. And it could be something like the "soft selection" where the best piece gets something close to 100, the worst something around 0. What would be the point of setting a scale of 100 points if they were going to use no more than 30 for example?
Don't feel down about entering, you did a good job if you finished all the chapters needed! And it was clear from the start that the chances of winning will be reaaaally tiny.
I think it was an amazing experience and a push for me personally and definitely an opportunity to try and learn stuff. I finally started my own comic and I am going to continue it
Although the winners are probably already determined and should have been already contacted, I am looking forward to seeing the results! I can't wait. It was such a huge contest after all!