I don't know, some companies have a specific licensing office, like Disney. You can always find and send an email where you can ask and be redirected to the right person. Every company is different, but I think that none of them wants to see their logos etc. used without permission (ever seen that in a lot of cartoons there are logos that are similar to the original ones, but still different?)...
Example:
See? It's similar and you know that the Family Guy's character is the McDonald's mascotte, but colors are different, costume is similar but different for minor changes... and the logo doesn't appear.
By the way, speaking about McDonalds, you have just to do a google search: here is the page related to logo use.