this and a lot of other aspects of the webcomic ecosystem have bothered me for a long time, although i do agree partly with a lot of theories brought up in this thread, my personal theory is that most webcomic media is (sometimes unintentionally) aimed at webcomic creators instead of consumers.
anything that attempts to get people excited about webcomics as a medium always just ends up inspiring people to create more than read, that combined with the lack of infrastructure results in most webcomic media either being a side project for people, or just a hobby, or being a finely veiled attempt at self promotion. the point being most outlets including my own, lack consistency and will usually be given up on. if i had funds i would hire people with the express purpose of setting a standard for these kinds of things, but the network is entirely volunteer based and i really don't like asking for donations.
i have also poled a lot of my audience and sent out surveys in the past, the main thing i discovered was that audiences just don't care enough, and creators put too much effort in the wrong places.
really, you can diagnose a lot of symptoms, but if we could create an active and engaged consumer community, a lot of other problems would fall in line as people began to cater to the consumer audience instead.
at the moment most reviews i read are framed in the context of 'these are things you could improve your comic with', or they are just an attempt at promotion, i understand that everyone wants promotion, and i want to provide a platform for people to promote on, but if the reviews were respected more than it would be more effective.
whenever i look for webcomic media, it's basically only 'how to make a webcomic' stuff, everything else get's lost in that sea of over saturated help.
with the unfortunate exception, that i'm sure your all aware of, people like to make fun of webcomics a lot.
i do the majority of the webcomicnetwork reviews myself, it was never something i planned to do, shortly after starting the network, people came to me asking for help or suggesting things i could do to make a bigger impact, so i just wrote a few reviews in my free time, i have a very thorough approach to reviews, i try and be as objective as possible and stick to my own standard. some other reviewers have been kind enough to share reviews with us.
my biggest personal rule is that i have to read every comic at least three times, because it's a different experience each time.
i do every review for free, i don't believe in expecting something for helping others, a problem that caused me a lot of strife when i was a commission artist. but because of that i can't dedicate enough time to put out frequent reviews.
my only goal as the webcomicnetwork is to improve the ecosystem for struggling creators, in any way shape or form i can.
i also guarantee that i will review each and every comic that asks me to, with an equal amount of seriousness.
when i researched reviews a lot of what i found was just fluff pieces, sometimes with an arbitrary number on the end, my reviews have a very tedious scoring system that separates content, style, and things of merit.
I've written an article purely explaining this system
i specifically designed it to work on both short-form and long-form comics
i also half analyse the comic as well as review it, the analysis is there for the readers interest, i always like that kind of thing for movies, so i hope readers enjoy knowing a little more about the themes or symbolism of webcomics.
i'm glad someone mentioned under the ink, I've spoken to them a lot of times, they basically do the things i tried to do but better in every way, i just happen to have been around longer, if they were around when i started to notice problems with the webcomic ecosystem i wouldn't have made the network.
my network started a few projects a while ago that haven't bared fruit yet.
the first being making some webcomic documentaries, a visual medium will reach more outsiders. specifically we are making a very in depth video on the biggest webcomic crossover event in history, in which we are working closely with the event's organizer, that's taking a long time because the event is so big it takes a lot of research and organisation and we don't like to cut corners.
and i hope to make videos on all the other crossover events, ironically they tend to get tangled up a lot and you can't really do an in depth video on one without mentioning at least three others.
the second project was an attempt to connect the various webcomic advocates like ourselves, together we would discuss the issues with the webcomic ecosystem and work to amend them, unfortunately some of the people we got in touch dropped out of the webcomic advocate business, something i see happening a lot, people can have a large impact on the community then after a few months for whatever reason their dedication wavers, other major advocates just didn't respond to us, although i haven't given up on negotiating with them.
my first plan as a advocate union would be to create a comprehensive map of the internet to help creators find help or resources, and that would become the basis of a real infrastructure.
i still fully intend to reach out to every advocate i find, and make a map, it just won't happen for a while.
if anyone does want to make a difference definitely get in touch with me, all the community really needs is people willing to spend time on standing up for struggling creators, and potentially working on some infrastructure. a single persons time can have a large impact.