I've seen elf maybe a few times but it's not a personal favorite. There were definitely punchlines I missed as when I was younger that I'd probably get now but in terms of being a cute silly movie to watch when nothing else is on then I'd say it's alright.
Back with my dad the go to holiday movie was A Christmas Story and for a long time as a kid I was almost haunted by the whole "you'll shoot your eye out" thing.
Nowadays it's more likely for me and the fam to watch Almost Christmas, A Madea Christmas and maybe The Polar Express if were feeling it (along with a cup of hot chocolate). Jingle All The way sometimes makes the roster but only if were willing to put up with the VHS player.
As for those "holiday classics" on tv like A Charlie Brown Christmas, Rudolph and Frosty I'm usually the one to get excited for them rather than the rest of the house (especially the ones featuring the ol Peanuts gang)