We haven't been tracking it as intensely lately but for the first few months we did screen grabs to track movement. We marked the people off each of us knew individually, from the outside world or the forums, and that left the "randoms" (for the lack of a better term). We divided a subclass for randoms that were people who had subscribed through Facebook pushes but only followed us and no other series.
And through the time we observed, it was always unique randoms leaving and unique randoms coming in...none of which were the inactive subs through Facebook. We couldn't find a pattern.
We heavily considered that for awhile, along with potentially inactive accounts getting shut down by Tapas.
We had some spirited debates amongst ourselves about the value of "stalking" unsubscribed accounts. But a couple of them were observed to still be subscribed to other series after leaving us. So we didn't calculate account closing as big a factor as it might have been on other platforms.
You jest but I know for a fact some of these sites "cook" their numbers in different ways. Sometimes it makes sense, sometimes it doesn't.
In this case, I don't see a corporate motivation for keeping our group at 86-87 subscribers so not really following up on that as a reason .... But they probably shouldn't leave town until the investigation is over
Always so helpful!