People have too many different tastes, the thing one can call appealing another will call ugly! One artist just cannot appeal to everyone. The artist can only find the things they love and observe other people's reaction to their art.
I usually draw cute girls =) But there is a guy, whose pictures I have on all the stages of my style developing.
It's my OC, Heilang. From up to 2008 my art was all about anime, this is definitely not the best picture, but it shows the typical style of that time. When I went to university, I stopped drawing almost at all, and I tried to draw people in more realistic way in 2010-2012. This went really really bad
Then we bought a tablet and in 2016 I started 1page1day. Then you can see some anatomy and colours finding their way through! So, he looks much better in the beginning of 2017.
In 2019 he looks quite like I originally wanted him to (in 2006, yep), and yet he is still a work in progress and I will probably never be satisfied.
So, what did I do? Mostly, drawing and analyzing. I changed my style not once and not twice, I looked at my previous art for comparison, I looked at particular artworks I like a lot, finding specific artists and learning what is it that I love so much about their art 