Skepticmazoid! Just kidding, I appreciate the questions.
I'm just curious what tapastic gets out of it?
Definitely! It's more of a long term investment. We want to change the consumer and producer culture regarding digital content. We want to pay creators who work hard in making and sharing their work. We want to help readers have a more active role in our community by empowering them to have an impact on a creator's life.
By creating this type of culture, we are able to set new standards for webcomics which in turn help us establish a legitimate industry in the long run.
They had 100% now they're giving us 50% that seems less than beneficial to them.
But we want to pay you.
We want to be a home for a creator's entire career in webcomics. For creators who have never made a comic before, we want to provide a lower barrier to entry with free hosting and publishing tools. From there we want every creator to see that you can make money by making good art with ad revenue from the moment they join. For creators that continue to publish and are focused on creating a strong fan community, we have the support program. And finally, down the road for creators who have finished their work, we have Premium.
Not every creator will follow this path, and not every creator should. But the basic structure is there and we want to continually build more tools and features to help support that. A big piece of that is ad revenue, and it's been a long time coming but it's finally here.
We never intended on keeping creators out of the Ad Revenue Program, we wanted to have it open to everyone. There were just behind the scenes logistics that got in the way.
Hm... Not really business related, but it feels different when you get paid to do something. It just feels good, regardless of the amount you're making.
It's my personal belief that it's not enough for a site like Tapastic to just function. You have to feel good using it. We want to create personal connections between readers and creators. But we also want to create that same connection between everyone and Tapsatic. I want you to look forward to uploading (thumbnails be damned!) and I want you to look forward to coming back.
Will ad revenue do that? Maybe, but we know that it's a step in a good direction.