I went to art school at a state school and received a BFA in Digital Arts in 2018. My focus was on videography and photography and not illustration, though I did take a wide variety of digital based art classes that included illustration, animation, web design, graphic design, etc. I'm just going to break my thoughts down into sections and hope it helps someone!
Portfolio
As a visual artist, focusing on your portfolio is the number one thing that I would recommend. Your work speaks for itself and should be organized on a professional website. If you have the money, get a custom domain and email address associated with it (I highly encourage doing this unless you really can't afford it). You can use things like Squarespace, Wix, etc. to build it. Curate your portfolio towards the type of job you're looking for. Since I'm a videographer/photographer by trade, my professional portfolio is predominantly dominated by those mediums. I have a video demo reel alongside other video samples. I also have a photography section divided into different categories such as portraits, products, etc. Because I also have experience in graphic design and it's highly desirable alongside my other skills, I have another section for that, but it's not as prominent because it's more of, "Hey, I can also do these things if needed" statement.
Branding
I would also strongly recommend branding yourself. In college, we had a senior seminar where we did exactly that. It's a great design project to put under your belt and it will make you look more polished. Create a design for your business cards, resume, cover letter, and thank you cards. (Thank you cards not required but every job prospect I've sent them to has been over the moon about receiving them. I even got offered a freelance gig for sending one to a marketing agency that I wanted to chat with.)
Business Cards
In my line of work, I need to include my name, e-mail, phone number, website, and job title. I call myself a "Multimedia Specialist" because that encompasses the type of work I do for clients/work. Make sure the font is easily readable!
Resume
The best advice I received is to have multiple resumes tailored to each job you apply for. For example, I have a different resume for photography jobs, videography jobs, and graphic design jobs. They list the same experiences but are worded differently to favor each job title! You should have all of your contact information located in one spot (the top is a sensible space). Include your work experience (Job title, company name, duration worked there, and a brief description of what you did that is tailored towards the job you are applying for). Even if you've never had an art job, there are probably transferable skills that would be appealing. Have you ever taken initiative on a project or problem at work? Worked with people to make sure they were satisfied? Maybe you designed a flyer or a sign at a coffee shop?
List of things you could include:
- Contact Information + Portfolio Link
- Work Experience
- Education
- Any certification you might have (such as Google Analytics, etc.)
- Hard Skills (i.e. Proficient in Adobe Creative Suite, Product Photography, etc.) and Soft Skills (Self-Motivated, Communication, Easily Adaptable, etc.)
- Volunteer Experience or Awards
So what if you've never had a job? It's okay, that's a thing that people have had to deal with. Are there any volunteer experiences that you've participated in? Are there any school projects that might be related to the type of job you are applying to? Have you received any awards related to this? Are there any personal projects that you've taken on? (This really shows initiative!)
Some other things to keep in mind about resumes: You should probably keep them to one page. Nobody wants to flip through multiple pages of a resume unless you're applying to an academic job (But that's what CVs are for). I've heard stories of resumes being thrown directly in the trash if they were more than one page. The other thing is to keep in mind the colors and fonts you use when you create your resume. Make sure the colors aren't too light because if an employer prints them out on their crappy printer, they might not be able to read or see important information. The same thing happens if your font is too small.
I know at the beginning of this section I said the most important advice I received was to have multiple resumes tailored to the jobs. But to add onto that, use language and words that are in the job posting!! Most employers use ATS tracking systems to automatically select applications that have specific keywords. If they say they are looking for a creative artist who is proficient in Photoshop and Illustrator and is great at communicating effectively with teammates, include that in your application (as long as it's the truth). If you have never used Photoshop, don't say you're a master, but if you know the basics, it's okay to include it.
Cover Letters
Cover letters are not always required when applying for jobs, but if there's an option to upload or write one, then I say you should always include one. My takeaway from this is to make it concise and highlight your achievements. I start off with a strong opening with what I like about the company and how I can make a difference. Then I make a bulleted list of accomplishments or skills that I think would fit (3-4 bullet points that are one sentence each), then I close with reiterating the differences I can make and including an invitation to speak further (including email/phone number and portfolio url).
My Honest Take on Art School
Art school is expensive. I'll be paying off my loans for a few more years, and I went to a state school. And always remember this: you won't be guaranteed a job when you graduate. If you're interested in going to school for art, especially if it's something commercial like photography or graphic design, consider community college or a state school. It's much cheaper than a private art school. Also remember that your college experience will only be as beneficial as the amount of effort you put in. If you just do the bare minimum by completing assignments and nothing more, you probably won't be successful in the long run. But if you are proactive in building relationships with your peers, doing extra work to really build your skills, and participating whenever guest artists come to campus, then you will have a more well rounded experience. Join art and professional related clubs, network with your peers and help each other out, and ask for feedback on your portfolio/projects when guest artists come. You're not just paying for your education, you're paying for network connections you make. And the difference between getting the job and not getting it could be the person you know. (These are also things you can do without going to college, but it might not be as easily accessible depending on where you live).
Anyways, I've already written a novel, but if anybody has any questions or wants me to take a look at their professional materials, feel free to let me know and I can take a look. After all, we're all in this together!
Edit to add disclaimer:
My advice is based on what I know of my industry. If you're reading this and you're interested in working in the animation or illustration industry, I can't guarantee that all of this advice will apply in the same way.