It's not ugly, it's a perfect design. Among the Soviet cars for sure.
Better of this is only German classics from 80-early 90s (like Mercedes W123 and W124 or BMW 5 E28 and E34) and US full-size sedans from 60-80s (like Chevrolet Caprice or Ford LTD/LTD Crown Victoria), or Cadillacs (is in those 5% of modern cars which looks at least ok).
Nobody and nothing will change my mind on that subject.
@CodeMonkeyArts
I'm driving my car without all that fancy electronic stuff every winter and in mountains too, because here are mountainous area already and I didn't died yet and even didn't even crashed at winter. I'm not OK with ugliness. Skill is that what matter.
Style > over everything else.
I'm not so big, but art person, and I'm not going to use things that are looking generic, including cars (of course using my taste of things in choosing, not just things that's looks unusual). Of course I can't afford a classic Mercedes yet, so I use Lada for now.
In big city already nobody drives them so it's really looks different than a rest than 99% of cars (if it's 2010 model) and draws attention if it's 1976 model, that's exactly what I need from car.