Character design is absolutely one of my strong suits and I’d say 90% of the time I just wing it. I think it helps that I have a strong background in fashion and I already think a lot about how people present.
The times I do work through it is when its something kinda weird and out of my oeuvre. I recently had to design a pair of characters that were running away from a circus. The one I immediately knew I wanted to do a kinda sexy flouncy pierrot costume classic white that will get progressively dirtier as the story goes on. I didn’t even do any research on that one since its something I’m already familiar with.
But the character she runs away with is a giant mountain lion man who has the body of a big cat and the face of a person and this has been taking me a lot of research and tweaking since 1) I don’t think I’ve ever drawn a big cat before and 2) The human face on that body is really hard to get it to not look completely off. I think I’m still working in his design.