Okay so- I was kind of thinking about how a really common piece of advice is to avoid clichés- usually because they're overused and boring.
However, I realised that in my own writing process my mind is never "I have to avoid clichés at all costs!" it's more- what will serve my characters and story in a way that is interesting to me personally? I guess that also is trying to stray away from things that I find boring and repetitive in media counts as avoiding them.
For me mainly, if something falls into a cliché, if I think it works and is interesting enough to explore, I will do it, but if it bores me and reminds me of stories that have done it before, I will often think of other solutions- but for me it's completely based on my experience with the media I consume.
For example- since I'm mainly a horror creator: I don't really pay attention to horror clichés very often. I absolutely fall into no mobile phone signal, ineffective law enforcement and creepy basement cliche- but those are necessary for my story to work even if they're quite typical of the genre.
I don't think people need to avoid clichés like the plague- there's a time and place for them. There's a big difference between using them because it serves the story vs because every other piece of media is using them.