3) Why do you think your webtoon got chosen to be featured? Do you know how that was decided? In my mind it's just a webtoon editor browsing through canvas, finds one, asks his higher-up if it's okay, then emails the creator...
I can actually answer this one. Webtoons came to my college a couple months ago and did a series of virtual workshops where they talked a lot about the process of becoming an Original and how it works on their end and all kinds of info and details. And on this, you are actually basically correct! Editorial Interns and Editors will spend a certain portion of their time reading basically every single comic that is posted to Canvas. They monitor it for consistency, posting frequency, story potential, creator interaction, things like that. If they see something promising, they can bring it to the head Editors for consideration as an Original.
They mentioned the biggest things they look for is...
- Clear art with a distinct separation between characters and backgrounds
- Character designs that are clearly and immediately distinct from one another
- Good use of the vertical scroll format
- Consistent updates (this doesn't mean they are looking for comics that are uploading 40+ panel episodes every week, just that you are uploading on a regular schedule and are meeting your own deadlines)
- A clear direction to the story
If your comic has/does all of those things, then there's a fairly decent chance it'll get noticed by an Editor or Editorial Intern. From there, whether it gets picked up as an Original can come down to a lot of things like schedule, production timeline, whether they have something in Originals that is already really similar to what you're doing, if it fits the vibe/brand/feel of Webtoons, things like that. But that's a good starting point.
Also, to the point @Kaydreamer asked...
How much of your comic and its plot do you need to have mapped out for a pitch to be successful?
The visiting Webtoons Editor told us that 99% of comics chosen to be Originals are not pitched to them. They said if your goal is to have a comic be an Original, the absolute best way to do that is to start posting it as a Canvas series and do all of the above things in order to get it noticed by an Editor. Less than 1% of Originals are series that are pitched directly to them.
That being said, if anyone does want to pitch a comic series (whether to Webtoons or HiveWorks or any other traditional comics or book publisher), you need to put together a Pitch Packet. I started to type up a thing here, but it got a little long, so I made it it's own post. You can read my whole post here to see what needs to go into a pitch packet: https://forums.tapas.io/t/a-guide-to-assembling-a-pitch-packet/60092