I'll repeat something I just posted to another thread: Why not tell people what it's about? For example, I don't buy, or checkout from the library, a book without reading the blurb on the back on inside the front to see what it's going to be about. But I see a lot of people advertise a new novel/comic here at Tapas & omit telling us anything at all interesting about the work except the title. I don't know why this is.
PS - Kudos on you for boosting your friend's work. That's real friendship. 