Pardon my brain dump. I could write a book on this based on my nearly two-year experience as a creator/reader on Tapas.
I personally feel that publishing one page per week is EXCELLENT advice to beginner/novice comic artists in order for them to learn the craft and have a maintainable publishing pace. When I first started, I tried a more traditional layout which allowed me to experiment with compositions and not worry about having to meet a panel count. Each page essentially ended on a natural point in the story/arc, and leaves just enough intrigue for the reader to continue reading if they are interested in the story.
Now, here's the kicker, least for my experience. After one year, I decided to do scroll format and increase the number of panels (20-30), far beyond one page (6-10 panels ideally), due to my increasing experience and better skills and more paced storytelling. I ended up regretting it partially, a weekly schedule was unmanageable and I ended up burning out more often and leaving my readers with long waits. My last publishing streak was only two months before I burned out in October and hadn't worked on an episode since (I'm recovering though, just need to work on a buffer and Christmas thing and I'll be active again)
I guess what I would advice is however many panels/pages you want to do, make sure you have a buffer so you don't have to suffer, and weekly pages are the minimum, but most preferred, even with binge readers such as myself. You can experiment with episode length as far as leaving them off where it makes the most sense, BUT don't make your episodes too long later on down the road, or your readers will be expecting it and it may set you and them up for burnouts and disappointments (and yes, readers get burnout too)