Interesting. I'm uploading episodes( and by episodes I mean scenes). And every time its a different amount of pages. I feel like sharing each page one by one will impact narration in a big negative way (and I see that a lot in many webcomics here). Episodes format is just too good to pass. But for getting attention for new series/author I understand pluses of constant uploads.
Right now I'm just reformatting full pages to vertical scroll format and it takes me one evening so I can upload once a week. After chapter 1 finished things will get worse, because I will probably need over a week to just finish a page.
But I already abandoned idea of getting readers through constant updates (because its just impossible for me right now, as a hobbyist) and focus on redirecting readers to series from forums and social media.
I think in larger scale, keeping series high in fresh/new/popular and regulary feeding readers is not what's important - you want to attract new readers anyway and they may be reading it from 1st episode.
My series: