Weird share story...
A group of us works on an anthology together that has mainly short story arcs (though we're doing more single episode things lately but I digress). Now for almost the entire first year, somehow we'd have a bunch of shares on the first episode of every story arc... sometimes more shares than views. But we weren't doing anything different than our normal social media advertising...yet a giant spike in shares each new story arc then it just disappeared on the second episode.
Still have no idea what that was about.