nobody earns a living off ad rev - even on youtube, where ad rev is significantly more money, only the biggest creators get by without a patreon as their main source of income
to make a living on webcomics is possible, but it requires hustle, good business sense, and multiple avenues of income. its also a living that is:
- unstable
- small
- lots of work
friends of mine who make webcomics full time are primarily supported by A: patreon and B: premium series - with extra support coming from tipping, merch sales, and previously webtoons revenue but idk whats going on w that now?? and theyre often thrown into panic when theres a change that could force them to take a second job. its a rewarding life (emotionally), for many people its worth it to do something they love, but it is not without hardship.
at 10k subs you could have a supplementary patreon and tipping system that covers up to 50% (being generous, more like 30%) of your monthly expenses, but youd still need a side hustle for the while - and it would mean being good at geting people invested in your comic, literally, with money, and having robust reward systems.
then the idea is that that can grow exponentially until youre earning maybe $1000 a month (id project that figure at... 100k subs?) - enough to live somewhere cheap, though prolly supplemented with freelancing or part time work, and not enough to live most places (say goodbye to san fran or new york)
personally, i make peanuts from comics (yesterday i got my first $30 from tapas!!! after... 2 years??). although for most of my time so far ive been a teenager without the actual skill or the business skill to make money from this.... i still dont have the business skill...
my vague plan is that when i finish uni ill either stay up at uni where its cheap or live at home and fill my time with a balance of Lots More comics work and business development and also freelance work in the arts sector of the area (where, at home, i already work and get jobs) - that means i can kinda sorta negotiate my own hours, rates, and jobs to either pick up more work or take time off when comics are going well. its a pretty optomistic plan and would prolly in reality lead to a part time job plus running around the place doing bits and bobs - but if i get the hours in and abt 6k a year of work i can register as self employed and get tax credits to smooth things out a lil bit. idk, ill figure it out.