Here's a game for storytellers,
Share something you will achieve in the story you are writing. It can be simple and small, or something big and plot-relevant. Up to you! Be vague, be clever.
Use wordplay, be unexpected.
Consider it a promise to your audience.
I'll start:
By the end of this story, I'll show you how someone could develop a crippling phobia... of Unicorns. 