Unfortunately, while it is slowly changing it is still the typical otaku market that is still the front runner in consumption in Japan. Not just men: otakus. We in the west have taken this term into just anime fan but that's not what they are in Japan. The guys who spend all their money on merchandise, take their waifus way too seriously and are were the stereotype of creepy anime guys come from. And yes, it is changing but changing doesn't mean changed and they are still driving the market. In the same way the typical comic book nerd drove the comic book market. Things are changing but that doesn't mean it has. And they aren't the primary demongraphic but they are a demographic that many creators are aware of. And yes, I'm sure there are women want that too, but it remains a mostly male demographic.
And I doubt buy they don't know what they're doing. I mean, I highly doubt when Symphogear went you get a cool martial arts transformation, you get ribbon gymnastics, you get ice skating, you can have gun and you get pole dancing one with sultry looks at the camera, they didn't know what they were doing. I doubt when they gave Chris 4 variations of a sexy bunny girl figure, 1 bikini figure and an upcoming virgin killer sweater figure but only 2 of her magical girl outfit in nearly a decade apart, that they didn't know what they were doing, that the two cute youngsters have pantyshot maid figures as their first figures, but they don't know what audience they're playing to?.
I think saying creators don't know what they're doing infantalises creators a lot. It's their choice. I wish they wouldn't do it, sure, but its their choice and saying it's not sexualising because their view of sex is different is weird to me. Sexualisation is sexualisation. If they see it as more reasonable, then that's a reason, sure. But I don't think you can argue "they see it as ok but that's not their intention". They're doing it to make money, and that's fine, the goal is to make money but to say they don't see it as a big deal but also they're not doing it? Pick a side, either defend it as a culture thing or say we're reading sexualised fanservice that isn't there. Is it just degenerates who sexualise young girls or is it a cultural thing? Please make up your mind.
Also, I woudn't call Magical Girl Ore a show that praised her for boyish qualities since she spent all her time complaining and it was played as "lol a girl turns into a manly man but in a dress isn't it hilarious" and then threw in a a load of ecchi tropes to laugh at too. It was a hilarious anime but simply transforming a girl who still has many of the typically feminine traits, as pretty much the embodiment of the cute clumsy girl and trying to be an idol, into a man's body doesn't at all mean she's being praised for having masculine traits. There was a lot the anime did that was great but it doesn't really do anything in this argument as far as I can see.
I seem to remember I said when this was first brought up that the sexualisation of girls of a young age and of media meant for kids was another can of worms that would get us way off track that I would rather not open, so thank you for perusing that and then getting annoyed. And again, I will point out I'm looking at discussion of the differences in the western view and eastern view and have consistently pointed out arguments on both sides, and consistently reiterated I'm looking at discussion and people take different things from the same media because we're all different.
It seems you keep returning just to arguer a focused point than have a discussion and if you're not interested in a reasonable debate and only wish to prove yourself right but calling things stupid and annoying when not told you've made an excellent point and you win the argument your view is the only view, then yes it's best you didn't return.
I will admit that example was a particularly heavy handed exaggerated example that rarely shoes up in magical girl shows attempting not to be ecchi (actually as I think about it, I might have been thinking about YGO since it was brought up and, as I say, YGO's issues with women are another mess of its own).
And yes, the ones aimed at kids kids rarely have the sexualisation and what the other side of the argument would say about swinging too far the other way and almost putting innocence on a pedestal to an extreme and any villain who's a woman has a high chance of being curvy and proud of her body. Looking at the difference between the Dark Precure and Precure 5, and similar for that. There's a message that you have to wear you miniskirt in the right way to avoid being slutty ect but that's not the point of right now.
It's when you bump up into the teenager area it starts. A few examples off the top of my head:
- As I mentioned Symphogear above. Does a great many things right, stumbles every now and again and got more and more obvious with its sexualised content as time went on, although perhaps to do with the girls getting older, although I continue to hate the decisions to make the child sex trafficking victim the fanservice girl but that's another topic.
- I've seen many people in Japanese fandoms mention the very style of things like PMMM and the copy cats is designed to appeal to the moe girl look. Slightly more obvious than that, the designs in the spinoffs Kazumi Magica and Suzane Magica are far more sexualised, although Suzane at least had older girls and was specifically aiming for the top end of the demographic.
- Daybreak Illusion, pitched itself at roughly the same market as PMMM with a style closer to Ojamajo Doremi and Heartcatch Precure. It did many things right and had a reasonable premise, until it got about half way through and the plot to impregnate a 13yo girl began.
And this is of course without touching on the edgelord magical girl shows that decided to take things another step like Magical Girl Site and the issues over Swimswim in Magical Girl Rising Project.
This is very true. I think the issue many people in the west have with panty shots in particular isn't the underwear itself, it's way it's framed and the way its worked in. Precures, for instance, often wear either frilly undercoats or shorts under their skirts so the camera can pan around as necessary for the most dynamic shots while fighting and so they don't have to worry about acrobatics, and these are scenes where seeing their underwear would (usually) be the least of your worries because you're watching the action. However, think of most panty shots in anime, who are they written in? the camera will suddenly drop so you can see under their skirt as they walk or run or stand, in an almost voyeuristic way. Or they're just talking and a sudden gust of wind will come out of nowhere and do nothing buy blow up the girls skirt. Or they drop the camera so you can see under their skirt but when it obscures the action their actually doing, this example in particular annoys me, because they are sacrificing clarity of action for cheap fanservice. I, personally, don't think there's that much sexual about some underwear, but it's the way its shoehorned in that makes it seem dirty. Like the animators are going "hey, wanna see something naughty?" and then flash their panties like it's supposed to be sexy fanservice. Does that make sense?